Phorever Phirst was founded by Ashley Crutison, a California native from the Bay Area and a proud member of Alpha Kappa Alpha Sorority, Incorporated (Eta Lambda, Spring 2018). The brand is a licensed vendor for Alpha Kappa Alpha Sorority, Incorporated and Alpha Phi Alpha Fraternity, Incorporated.

Phorever Phirst exists to honor the pride, legacy, and distinction of the first Black Greek letter organizations for women and men. Rooted in identity and elevated by intention, the brand creates sophisticated, contemporary paraphernalia designed to reflect generational excellence.

This is not fashion created for trends or moments.

It is fashion created with purpose.

OUR PHILOSOPHY

At the heart of Phorever Phirst is Persevering Purpose, the discipline to move forward with clarity, intention, and consistency, even when the path is not immediate or easy.

What we wear carries meaning.

It reflects where we come from, what we stand for, and what we choose to carry forward.

Every piece is designed to be worn with confidence, pride, and quiet authority. It is not created to ask for attention, but to command presence.

THE HOUSE

Ashley’s relationship with fashion began early, rooted in the ability to recognize the piece others overlooked. The one that, once worn, shifted how someone moved through the world. That instinct continues to guide the House today.

Phorever Phirst designs are intentional, refined, and grounded in restraint. They honor history without being bound by it, creating space for expression that is modern, elevated, and enduring.

This is apparel created not only for today, but for what lasts.

OUR MISSION

Phorever Phirst exists to innovate, lead, and transcend fashion while serving as a vehicle of expression for sisters and brothers who move with confidence, discipline, and pride, always striving for excellence.

This is Phorever Phirst.
Built on Persevering Purpose.
Created with intention.